Case Studies

Throughout the one-year contract, multiple significant projects were completed, including a comprehensive rebrand and execution of two grants.

Tourism Delta is the Destination Marketing Organization for Delta, B.C., which includes the communities of Ladner, Tsawwassen and North Delta. As a fractional tourism manager, Elizabeth oversees destination development and marketing initiatives.

The primary objective was to develop and implement a comprehensive marketing plan and build a performance-based marketing team.

The goal was to create a national-level brand and web identity as a platform to support and advance women's healthcare, addressing inequities in funding, research and care. 

A new brand and website needed to be created, as well as print collateral in the form of a passport for in-market activation.

Project management support was required in the development of the new brand for the AWHF. The result was a comprehensive brand development that reflected organizational goals, stakeholder feedback and the values and mission of the new initiative. 

The resulting website needed to be optimized for search and lead generation, with strong video assets required to create a dynamic and storytelling approach.