Women’s Health Collective Canada

BC Women's Health Foundation, the Royal Alexandra Hospital Foundation and the Women's College Hospital Foundation formed a strategic alliance to create a national presence. The goal was to create a national-level brand and web identity as a platform to support and advance women's healthcare, addressing inequities in funding, research and care. 

The project scope included brand ideation and development and website design and development. The three founding organizations required project management services to execute these deliverables. The outcome was a newly developed brand and web presence that launched on International Women's Day 2020. 

THE GOAL

The main objective of this project was to a) create a visual identity for the Women's Health Collective Canada and b) see that identity executed in the form of a website. The urgent and essential message that brought the three stakeholder organizations together must be captured in this work.

THE WORK

The project was completed in two phases with two different creative and web agencies. The first phase was brand development, including strategy, name development and identity, followed by phase two of website design and development. 

Elizabeth provided project management, including communications, timeline and deliverables management between the three organizations, creative and web agencies, and copywriter. 

Stakeholder engagement occurred at all levels of the partner organizations. This included team members from top leadership to communications and required managing discovery, timely feedback, and approvals as the project progressed through the phases of creation and development. This required excellent communication and management skills as the teams operated in different time zones across the country, and schedules rarely aligned.

THE RESULTS

The final website was launched for International Women's Day in 2020. It reflects the imperative that brought BC Women's, the Royal Alex and the WCHF together to break barriers in women's healthcare through funding, research and care. 

“Not only did Elizabeth do a phenomenal job managing briefs, deadlines, and budgets for WHCC deliverables, but she also managed multiple executive-level stakeholders in different time zones seamlessly. “

- Julia Kwan, Program Manager, NOBL Collective, Former Senior Manager, Marketing, BC Women’s Health Foundation