Services
Fractional Marketing Executive
NOT JUST ANOTHER SUGAR-COATED TITLE.
Is a Fractional CMO or Director of Marketing right for your business? Has your company experienced recent growth or contraction? Do you have a small but hard-working marketing team who needs leadership support? Perhaps you work with multiple external service providers to meet your marketing needs, and it feels hard to stay on top of it all.
As a fractional marketing executive, Elizabeth brings over 20 years of experience to your organization, providing a clear vision with a holistic approach to align marketing resource allocation with the broader strategic plan and business goals.
I HELP MY CLIENTS:
Achieve growth and drive revenue
Build teams and positive organizational culture
Develop structures and systems for success
Leverage existing resources to improve operational efficiency
Manage creative and technical projects
Strategically plan and set goals
Create strong and clear communication channels
What does it look like to work with Elizabeth as a Fractional Marketing Executive?
Continued support over a 6-month or more extended period, helping to create marketing strategy, determine the best tactical approach and execute those plans.
Destination Marketing
EXPERIENCED TOURISM PROFESSIONAL
With over ten years of experience working with Destination Management Organizations (DMOs), Elizabeth brings extensive expertise to provide tactical planning, budgeting and reporting, brand development and management, marketing operations management, community + partner engagement and team leadership.
As a seasoned industry professional, Elizabeth can support board management and communications, facilitate engagement and consultation, and offers a thoughtful approach to destination management.
Core skills:
Destination Brand Development + Management
Annual DBC Tactical Plan + Performance Reporting
Team Leadership + Mentoring
Marketing Operations
Community + Partner Engagement
Board Management
Elizabeth provides comprehensive and ongoing marketing leadership for DMOs in a flexible and adaptive model that supports Executive Directors and their teams.
Marketing Strategy
A GREAT MARKETING STRATEGY PROVIDES A COMPREHENSIVE ROAD MAP FOR THE MARKETING TEAM TO MAKE DECISIONS, ALLOCATE RESOURCES AND NAVIGATE UNEXPECTED CHALLENGES.
So often, businesses experiencing rapid transitions through growth or changing market conditions are too busy doing their marketing activities to hit pause and take a bird's-eye view of the cost, impact, and effectiveness of the day-to-day actions of the team.
Elizabeth develops practical marketing strategies that are fully integrated with your organization's strategic plan, business goals, and operational and growth capacity.
And a clear plan for tactical execution provides a tangible take-away to guide marketing over the following year.
Strategy deliverables:
2- 60min Discovery + Learning Sessions
Market Research
Marketing Strategy:
Define Objectives
Situation Analysis
Identify Key Markets
Strategy Development
One-Year Tactical Plan
Budget
Evaluation Metrics
Final Client Presentation
Project Management
GOAL ORIENTED. RESULTS FOCUSED.
Elizabeth is a results-driven project manager, ensuring that her clients' vision is fully realized within the budget and timelines of each project.
She specializes in bridging the gap between internal teams and external service providers, whether agency or independent.
Her direct communication style creates clear expectations for all project and organizational stakeholders, and her attention to detail provides an efficient process for optimal outcomes.
Projects I manage
Brand/Rebrand
Website Design + Development
Marketing Campaign Initiatives
Digital Platform Implementation
Photography + Videography
Stakeholder Engagement
Facilitation
Leverage Elizabeth's expertise on your next project and enjoy unparalleled support through all phases, from inception and discovery to feedback and completion.