West Coast Seeds

As purveyors of premium seeds and garden supplies, West Coast Seeds is a family-owned company that embraces an organic lifestyle; a group of imagination catalysts and passionate educators, dedicated to producing products and services that better nature.

WCS experienced explosive growth during the COVID-19 pandemic. A seasoned marketing leader and strategiest was needed to leverage this growth by solidifying the market position, elevating the brand presence and position, and expanding marketing reach after extensive growth.

THE GOAL

The primary objective was to develop and implement a comprehensive marketing plan and build a performance-based marketing team.

THE WORK

As Fractional Marketing Manager for West Coast Seeds, Elizabeth managed the following key initiatives and projects:

• Comprehensive Rebrand Project: Managed a complete rebrand, including agency vetting and selection, project scope, timelines and engagement process. Rolled out the resulting brand across all marketing channels, platforms and touchpoints.

• Brand Management: Managing digital, in-market, and print brand touchpoints, including developing the iconic annual Growing Guide.

• Team Management: Led the internal marketing team, managing workflows and execution of the marketing initiatives. Mentored staff members to help them transition into leadership roles within the organization.

• Marketing Management: Participated in management, planning, and strategic meetings to establish marketing alignment with overall business goals. Oversaw execution of marketing initiatives and managing budgets.

THE RESULTS

Elizabeth's strategic leadership and hands-on approach led to significant achievements for West Coast Seeds:

• Strong and Agile Marketing Team: Development of a capable marketing team that is responsive and ready to tackle ongoing and future challenges.

• Robust Brand Presence: Established a strong brand identity that resonates with customers and stands out in the market.

• Increased Brand Awareness: Enhanced brand awareness through updated marketing materials and consistent brand messaging.

• Expanded Marketing Reach: Successfully expanded marketing efforts, reaching a broader audience and driving customer engagement.

• Strategic Alignment: Ensured that all marketing initiatives were closely aligned with West Coast Seeds' strategic goals, supporting long-term growth and sustainability.