Tourism Delta

Tourism Delta is the Destination Marketing Organization for Delta, B.C., which includes the communities of Ladner, Tsawwassen and North Delta.

THE GOAL

In 2023, Tourism Delta's organizational structure shifted, coinciding with opportunities to leverage a funded Community Tourism Plan, a consumer-facing rebrand, and additional organizational funding sources. An experienced destination management and marketing professional was needed to lead through this period.

THE WORK

As a fractional tourism manager, Elizabeth oversees destination development and marketing initiatives.

Since the period since 2023, this has included:

• Merger with the Delta Chamber of Commerce, requiring organization restructuring support, board governance and transition management.

• Leveraging a facilitated and funded Community Tourism Plan via Destination BC and PacificCan, with project management, community and partner engagement, ongoing communications and CPT launch.

• Execution of key initiatives from the Community Tourism Plan, including moving forward a rebrand project and value of tourism survey.

• Ongoing marketing operations and administration.

• Tourism Delta Advisory Committee management and reporting.

• Community, municipal and marketing partner engagement.

Elizabeth's role extended to broader destination management activities, such as regional and provincial tourism industry representation, managing contractors and agency partners, and overseeing tourism budget management. She also played a crucial role in developing and executing marketing campaigns and co-op marketing programs to promote Delta's attractions and engage local and regional visitors​​.

THE RESULTS

Elizabeth’s strategic leadership and comprehensive approach resulted in significant advancements for Tourism Delta. Her contributions enhanced Tourism Delta's ability to manage and promote its destination effectively, supporting the community's long-term tourism growth and economic development.