Blog
Marketing Health Check
I’m here to remind you that it is time for a marketing health check. There has been a lot of conversation about an impending recession. While I will leave that one for the economists, there is a shift in consumer and business behaviour. So now is a great time to get ahead of the crowd with a marketing health check.
What's your story?
Whether you're a closet blogger, entrepreneur, or small business owner, learning to tell your story is essential for developing your brand engagement online. It may be challenging to dive into telling your story if you don't first know what it is you want to share with the world. But as you uncover what's most important about your brand and how you can pair this with what's most important to your audience, you'll be able to reach them more effectively.
Authenticity is Back
With the surge of the "personal brand" over the last decade, true authenticity has become a rare commodity. Yet heartfelt storytelling can elevate any brand and engage an audience.
Be vulnerable. This is especially true for corporations, public figures and CEOs. Don't be afraid to share something personal, expose a softer side and share.