Fractional Marketing Executive
Providing Leadership, Strategy, Planning + Advisory Services
“I develop and execute growth-driven marketing strategies and plans by providing impactful vision, collaborative leadership and a practical approach rooted in strong operational knowledge.” - E.
Elizabeth is a marketing and operational unicorn.
She combines strategic marketing expertise with a deep understanding of operational needs to help socially conscious organizations drive revenue and growth.
With over 20 years of experience in multiple sectors, including e-commerce, retail, tourism, and hospitality, Elizabeth brings her knowledge and expertise to support Destination Marketing Organizations, SMEs, and not-for-profits in determining, planning, and achieving their marketing goals and objectives.
WHAT CAN YOU EXPECT?
∙ operational knowledge ∙
∙ collaborative leadership ∙
∙ growth-driven strategies ∙
What is a Fractional Marketing Executive?
Hiring a Director of Marketing or Chief Marketing Officer (CMO) for your business doesn’t have to break the bank. As companies transition from small to medium-sized and start building director or C-suite level teams, a fractional executive is a great way to bring strategic-level expertise and leadership to the organization without committing to a full-time, annual executive salary.
Maybe you need help setting up your marketing team for efficiency, planning successful campaigns, or need to pivot your business strategy for unexpected growth or contraction.
A Fractional CMO or Director of Marketing can provide the support that your business needs for a fixed amount of time and in a cost-effective way for an organization in growth or transition.
“Hiring an experienced marketing executive doesn’t have to break the bank. “
What they’re saying
TOURISM LANGLEY
“Almost instantly, Elizabeth became a seamless extension of our team. Whether we presented her with a project needing marketing, strategic, communication, or financial skills, she always delivered high-quality work with efficiency.”
- Erinn Kredba, Executive Director, Tourism Langley
TOURISM DELTA
"As the Tourism Manager for Tourism Delta, Elizabeth adeptly manages both destination development and marketing at a time of growth and change for the organization.
Her support during our transition with the Delta Chamber of Commerce and the development of our advisory committee structure and governance model was crucial. She also excelled in managing the Community Tourism Planning process and operationalizing critical initiatives from the plan.
Elizabeth provides clear and timely communication for the Tourism Delta Advisory Committee and effective budget and timeline management."
- Ken Malenstyn, Chair, Tourism Delta Advisory Committee
WEST COAST SEEDS
"Elizabeth has done an excellent job in growing our sales. She really got to know our business, our customer base and has gone above and beyond in providing us guidance on how we can achieve our goals!"
- Aarons Saks, President of WCS
CITY OF SURREY
“Elizabeth developed and facilitated stakeholder engagement sessions for the City of Surrey as part of the Vision Zero Road Safety initiative. This included event planning and coordination, development of presentations facilitating stakeholder sessions, the gathering of stakeholder feedback and a comprehensive summary report. Elizabeth proved to be resourceful and a calm under the pressure of our tight timelines. A delight to work with”
- Shabnem Afzal, Road Safety & Vision Zero Leader
Book a discovery call today.
Prefer to (virtually) chat face-to-face? Book an exploratory 30-minute call below.
