6 Benefits of Social Media Audits
Social Media Audits are an excellent way to take stock of your social media presence. It enables you to see whether your social media strategy has been effective at achieving your goals and helps you optimize your efforts. Conducting an audit allows you to do a pulse check on competitors and the industry landscape.
Six Benefits of a Social Media Audit:
A detailed overview of your social media channels, including metrics, demographic overview, audience insights, and overall feel for your brand and voice.
Determine each channel's efficacy and perhaps remove under-performing accounts to refocus on platforms that are better suited to your business and goals.
Social Listening, identify more significant over-arching conversations and trends about your brand from your audience and industry.
Discover opportunities and threats, strengths and weaknesses through SWOT analysis.
Review your competitors and see how you stack up against them.
Pulse check your content. Is it being received the way you intended? Identify high and low-performing content so you can optimize your content further to reach your target audience and get them to engage with your brand.
“Define specific goals for each network. To keep yourself from getting overwhelmed, it’s important to zero in on your social media goals for each platform you’re active on, including:
- Increasing brand awareness -
- Generating more leads and sales -
- Increasing community engagement -
- Growing your audience -
- Increasing traffic to your site -”
Putting in the work to understand how your brand is performing on social media ensures that the investment you are making is paying off and helping you achieve or exceed your larger business goals.
Social media is a strategic part of your marketing strategy.
It creates excitement about your brand.
It allows you to showcase who you are as a brand and why your product or service is essential to your customer.
However, if you aren't doing regular audits, you won't have a sense of these crucial elements, which could compromise how your audience sees and interacts with you.
How to Get Started
You can download several free templates with detailed instructions to walk you through the full process, identify the significant metrics to use, and help you analyze your social media activity.
Here are a few recommendations*:
Ideally, you want to perform an audit monthly or quarterly. This will allow you to understand the overarching trends and insights, enabling you to adjust your strategy accordingly. Once you get started, you'll be surprised you waited this long to start.
*These recommendations allow for a full spectrum audit. There are other options available but they are specific to individual platforms. This will give you a comprehensive view of all your social media channels and presence.
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